WhatsApp’s first ads appear on Facebook and start convos with businesses

 WhatsApp is preparing to finally monetize, and its first move follows the same strategy as Facebook Messenger. TechCrunch has discovered code in Facebook’s ad manager that lets businesses buy ads with the call to action “Send WhatsApp Message”. We reached out for comment and a WhatsApp spokesperson told TechCrunch “We’re testing a shortcut that makes it easier… Read More

from TechCrunch http://ift.tt/2wOosvK
via IFTTT